How to craft Research Objectives that actually guide your work

Hey there!

Ever started a user research study only to realise halfway through that you're not sure what you're actually trying to learn?

Or wrapped up research with a pile of insights but no clear direction on what to do next?

You're not alone.

The secret to focused, actionable research lies in crafting strong research objectives from the start.

Why Research Objectives matter

Think of research objectives as your North Star. They:

1. Communicate your research intentions clearly to stakeholders and team members

2. Serve as a compass to guide every decision you make as a researcher

3. Help determine participant criteria; who belongs in your study and who doesn't

4. Act as a stress-test during analysis; did you actually uncover what you set out to learn?

5. Define scope boundaries; what's in and what's out of your study

A simple 7-Step guide to craft strong Research Objectives